Everyone agrees that water is a scarce resource and should be conserved. Textile and leather processing being water intensive industries, all efforts should be made to reduce water use in the wet processes. However, it is seen many times that the cost of water is not reciprocative of the investments (in terms of low liqor machines or water saving chemicals) required to reduce its use and hence water efficiency is not always given the importance that it requires. How can we motivate suppliers to invest in water efficiency? Are there any use cases that demonstrate bottomline benefits due to water reduction at a facility? Would linkage of water use to energy reduction help?